We are drawn to natural beauty. The standards of beauty vary across different cultures. Even then, some things are universal, like cats. Okay, okay. Maybe not everyone swoons over cute cats. Some of us are dog lovers. Others prefer exotic animals as pets. 

This proves there’s no universal formula for what makes us like something. So how does societal conditioning work? What makes something unnatural click? 

The most effective way to condition someone is from birth. After that, it requires tapping into our fears. The most basic one? The fear of survival. This becomes a hook to lure anyone toward embracing a preposterous, otherwise nonsensical idea. For example: We’re all fearful of the unknown. An unfamiliar ethnicity may spark curiosity, but often, it also makes us keep our distance. With a well-crafted narrative, this uncertainty can be exploited to instill unjustified fear.

This kind of manipulation began with organizations and unions. While these were effective at mobilizing workers, it was discovered that entertainment could have an even greater impact. With televisions, chosen messages could be conveyed while amusing the masses. People felt empowered even when these broadcasts were openly referred to as “programs.” Newspapers, magazines, radios, cinemas, and smartphones all became tools for disseminating targeted information.

Today, social media leads the way in influencing minds. Its reach is deeper and more affordable than ever. People compete for their few seconds of fame. But remember, algorithms dictate what appears in your feed. Read that again. The key word here is feed. Everything you consume on your phone is fed to you. Even when you use the search function, the results are curated and supervised.

This movement to alter objective reasoning is called Psyops.

One striking example is the feminist movement, which allegedly began as a way to collect more taxes. With more women working, families turned to daycare services for their children. Busier lifestyles led to eating out more often. Dual-income households gained greater spending power, stimulating the economy.

Psyops is used in many ways. The primary agenda remains constant: influence the thinking of a target population. It’s a distraction, keeping people focused on working harder for money (or other forms of exchange), promising a semblance of buying power. At the same time, it divides the population by exploiting their fears. As a result, people don’t question their controlled state.

But why all of this? Why can’t we live as it’s portrayed? The answer is simple: as humans, we are both selfish and competitive. Selfishness demands cooperation with others to survive, while competitiveness insists we don’t let others get ahead. A select few, often referred to as the “Illuminates,” understand this friction. They resist equality, fairness, and justice while ensuring enough people support their cause and work for them. Psyops helps them maintain this perfect balance.

If you enjoyed this blog, consider reading my books which are available on Amazon that question the status quo.